RICHMOND, Va. - P.O.W.E.R. (Potential of Women Entrepreneurs Realized), a personalized financial service designed by Sonabank to help spur revenue growth of its women-owned business customers, is proud to be the title sponsor of the Sonabank/P.O.W.E.R. Crosstown Showdown, the women's basketball series featuring VCU and the University of Richmond. The multi-year sponsorship highlights P.O.W.E.R.'s commitment to the community and support of women in sports.
"We are so fortunate to have an outstanding organization like P.O.W.E.R. recognize the importance of this rivalry series [between VCU and UR] and support female athletes," said VCU Women's Basketball Coach Beth O'Boyle. "Playing sports prepares women to be leaders in the workplace, and P.O.W.E.R. provides resources and support for women business owners on their journey to success."
As the title sponsor of the VCU/Richmond women's basketball series, P.O.W.E.R. benefits from reaching the fan bases of both schools through a multi-faceted advertising package, which includes arena signage, digital ad placements, and prominent exposure during the television broadcasts of both games on Jan. 28 and Feb. 18.
"It has been our goal to not only develop strong women on the court but to help mentor strong female leaders for the future. We look forward to this partnership [with P.O.W.E.R.] and the growth of female leadership in Richmond," said Richmond Coach Michael Shafer.
Joe A. Shearin, president and CEO of Sonabank, shared his enthusiasm for the Sonabank/P.O.W.E.R. Crosstown Showdown sponsorship, citing how women business owners are changing the landscape of Virginia.
"As Sonabank continues to grow, we are fortunate to be able to invest in women business owners. Sponsoring women's collegiate athletics in the community echoes our commitment to the next generation of leaders."
Sonabank is a community bank headquartered in Glen Allen, Va. On June 23, 2017, Sonabank and EVB, two historic and successful Virginia banks, came together as a merger of equals. Both organizations share the mindset of not just building a bigger bank—but a better one for their customers, employees, shareholders, and communities.
For more information about P.O.W.E.R., visit sonabankpower.com.