RAMS PARTNER WITH WTVR FOR LOCAL BROADCASTING TV DEAL
RICHMOND, Va. – The demand for VCU Basketball in the Metro Richmond area is at an all-time high. People are wearing more black and gold in Central Virginia than ever before, and season tickets have grown so popular there is a waiting list to attend games at the Verizon Wireless Arena at the Stuart C. Siegel Center.
With that in mind, VCU is excited to announce a new partnership with WTVR CBS 6 to broadcast as many as eight games on either the main channel (6.1) or the sub-channel (6.3).
"This partnership further proves the strength of our men's basketball brand," Director of Athletics Ed McLaughlin said. "There are only a select number of teams around the country that will receive the type of live television coverage that Coach Smart's program will receive this season, and that speaks volumes about how people around the country and this region feel about VCU Basketball."
The new deal ensures that 85 percent of VCU's regular season games will be broadcast on live television into the majority of homes in Central Virginia.
"This partnership provides a phenomenal opportunity to showcase our program," Head Coach Shaka Smart said. "Our fans in Central Virginia will get to watch almost ninety percent of VCU Basketball games on live TV. We're extremely excited to provide such tremendous television coverage for our loyal fans."
"WTVR is thrilled to make these games available to Ram fans in our viewing area. The enthusiasm and energy surrounding Shaka Smart and VCU Basketball is apparent, for us to partner with VCU is a 'win' for the station," WTVR General Manager Stephen Hayes said. "VCU regular season basketball is a natural fit for WTVR-TV. With CBS Sports' affiliation with college basketball and March Madness, it makes sense for WTVR to broadcast Rams' regular season games wherever, or whenever, possible. Hopefully the Rams will be back on our air when the NCAA tournament comes to CBS 6 in March."
With 15 VCU games already scheduled for national TV, CBS has agreed to air the home opener against Florida Gulf Coast (Nov. 9), a match-up against Longwood (Dec. 21) and Atlantic 10 Conference road games at St. Bonaventure (Jan. 12) and Rhode Island (Jan. 30). Additional games could be made available through WTVR once VCU's regional TV package has been finalized.
"VCU has enjoyed a great relationship with Stephen Hayes and his staff at WTVR-TV," McLaughlin added. "For years we have relied on them to help promote all of our sports through various types of advertising. With this agreement to air our games live on their 6.1 and 6.3 stations, the partnership now goes to the next level. It's a win-win for both WTVR and the Rams as we get to expand our message throughout their coverage area and they will have numerous viewers tune in to watch the Rams play live. Our job as a department will be to make sure Ram fans know how to tune in to the game when we play on the WTVR 6.3 station. Seventy percent of the market can receive the 6.3 channel. It's easily accessible."
For games not broadcast on CBS 6, a radio broadcast will be available on CBS 6.3. WTVR's 6.3 station can be found on channel 206 for Comcast customers and 466 for Verizon Fios customers.
As a reminder for residents outside the Central Virginia area, all VCU home games will be broadcast live on VCUathletics.com free of charge.