Jeff Cupps
Jeff Cupps
Title: Executive Associate AD (Sport Supervisor - Soccer)
Phone: 804-828-2255

If there’s anyone at VCU that truly understands just how far the Rams have come, it’s Jeff Cupps.

A member of the department since 1984, Cupps serves as the Executive Associate AD for Business Services, in which he oversees the department’s budget and finances, human resources, contracts and other internal areas of the department.

Cupps also serves as the program administrator for the Rams’ men’s and women's soccer programs. He served on the NCAA Division I Men’s Soccer Committee from 2000-04, acting as chair the final year.

Cupps has also been tournament manager for a variety of NCAA championship events hosted by VCU over the years, including the Women’s Basketball Final Four in 1994, and the Men's NCAA Tournament First and Second Rounds in 1990 and 1996.

“I’ve enjoyed working with athletics, seeing the growth of the university and increased success of our sports programs over the years,” Cupps said.  “VCU has established numerous nationally recognized sports programs and hosted many championship events during this period.

“The construction of the Siegel Center and Sports Backers Stadium has provided the Richmond area with venues that have contributed to the quality of life of its residents.  The next decade should be just as exciting as VCU’s sports programs continue to mature.”

This past year, Cupps played an integral role in helping VCU balance the budget for the first time in seven years as well as helped institute a zero-based budgeting system.

“I gain my greatest fulfillment from interaction with our student-athletes and helping to provide them with a successful collegiate experience on and off the field,” Cupps said.

Cupps is a native of Butler, Pennsylvania, who graduated from Penn State in 1975. From 1978-1984, he worked in Richmond as business manager of the Roslyn Conference Center.

He became business manager at VCU in 1984 after receiving an MBA from the school in 1983.  After spending 1993-94 as an associate athletic director at Boston College, Cupps returned to VCU in 1994 to assume his current role.

Cupps and his wife, Cathy, are the parents of daughters Allison and Emily.