Jeff Cupps
Title: Executive Associate Athletic Director
Phone: 804-828-2255

Cupps’ title is Executive Associate Athletic Director for Business Affairs.  He wears many hats in that job. He oversees the department’s budget and finances, human resources, contracts and other internal areas of the department.

But he hardly stops there.

Cupps serves as the program administrator for the Rams’ men’s soccer, women’s basketball and volleyball teams.  He served on the NCAA Division I Men’s Soccer Committee from 2000-04, acting as chair the final year.

Cupps has also been tournament manager for a variety of NCAA championship events hosted by VCU over the years, including the Women’s Basketball Final Four in 1994.

“I’ve enjoyed working with athletics, seeing the growth of the university and increased success of our sports programs over 24 years,” Cupps said.  “VCU has established numerous nationally recognized sports programs and hosted many championship events during this period.

“The construction of the Siegel Center and Sports Backers Stadium has provided the Richmond area with venues that have contributed to the quality of life of its residents.  The next decade should be just as exciting as VCU’s sports programs continue to mature.”

Cupps is a native of Butler, Pennsylvania, who graduated from Penn State in 1975.  From 1978-1984, he worked in Richmond as business manager of the Roslyn Conference Center.   He became business manager at VCU in 1984 after receiving an MBA from the school in 1983.  After spending 1993-94 as an associate athletic director at Boston College, Cupps returned to VCU in 1994 to assume his current role.

The work doesn’t bother Cupps and becomes even more rewarding as he watches student-athletes grow and develop over their years with the Rams.

“I gain my greatest fulfillment from interaction with our student-athletes and helping to provide them with a successful collegiate experience on and off the field,” Cupps said.

Cupps and his wife, Cathy, are the parents of daughters Allison and Emily.



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