Glenn Hofmann
Glenn Hofmann
Title: Executive Associate AD
Phone: 804-828-7398
Glenn Hofmann is in his fifth year as Executive Associate Athletic Director at VCU, overseeing all areas of external relations including fundraising, marketing, ticket sales and communications.
Under Hofmann’s leadership the athletics department raised $14.5 million for a state-of-the-art men’s and women’s basketball practice facility, raised over $3 million in annual funds for four straight years (the four highest totals in school history) and developed a staff giving program, VCUnited, that resulted in 100 percent giving by full-time athletics staff members.

Also during Hofmann’s tenure, VCU secured the largest corporate partnership in school history ($4 million), largest gift in school history ($3 million) and largest basketball arena naming rights gift ($2.5 million). Overall, Hofmann has overseen record overall external revenue in excess of $8 million annually. 

Hofmann also oversees marketing and ticketing operations that have resulted in 83 straight men’s basketball sellouts, continuing a tradition that started in 2011, and a doubling of ticket sales revenue over the last four years. Hofmann also has overseen the development and implementation of a new visual identity program for the department.

Hired as the Executive Associate Athletic Director for External Relations in October of 2012, Hofmann has overseen the best four-year span externally in the department’s history.

Hofmann brought with him to VCU more than 20 years of collegiate athletics experience, including a long and fruitful relationship with Director of Athletics Ed McLaughlin, after working together for three years at Niagara University.

"I have been fortunate to have worked with Ed McLaughlin for nearly a decade—first Niagara and now at VCU,” Hofmann said. “Ed and I are motivated by providing the best experience for our student-athletes. There has never been a more exciting time to be a part of VCU Athletics and the larger university community, and I have enjoyed building upon the remarkable momentum that has transformed this institution into a national leader in athletics, academics and community impact."

Prior to his current position at VCU, Hofmann spent three years as the Director of Athletics at Merrimack College. During his tenure at Merrimack, Hofmann completed a major renovation to Lawler Arena, increased fundraising by 27 percent, ticket sales by 243 percent, hockey attendance by 310 percent, had three teams win conference championships, seven teams qualify for NCAA Tournaments and raised the department’s grade point average to a 3.0, which was higher than that of the general student body.  Under Hofmann’s leadership, Merrimack’s NCAA Division I hockey team qualified for the NCAA Tournament for the first time in school history, and achieved a No. 1 ranking in 2011.

Prior to Merrimack, Hofmann served as associate athletics director, external affairs at Niagara, where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan that resulted in a ten percent increase in annual fundraising and a 21 percent increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41 percent over a two-year period.

Hofmann also served as associate athletics director, external relations at Lehigh University from 1998-2005. Prior to that position, he served as assistant athletics director, communications and marketing; and sports information director at Lehigh.

Hofmann has a master of education in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also successfully completed the NACDA Sports Management Institute program and served as an adjunct professor of sports management at Merrimack College, Niagara University and DeSales College.

Hofmann and his wife Sue reside in Glen Allen, Virginia.