RAM ATHLETIC FUND STAFF
Ways to Give
GLEN HOFMANN, EXECUTIVE ASSOCIATE ATHLETIC DIRECTOR
Glenn Hofmann brings over 20 years of collegiate athletics experience into his first year as Executive Associate Athletic Director for External Relations at VCU.
Along with years of experience, he also brings a long relationship with Director of Athletics Ed McLaughlin, after working together for three years at Niagara University.
"I am grateful for the opportunity to re-connect with Ed McLaughlin and join his staff at VCU,” Hofmann said. “There has never been a more exciting time to be a part of VCU Athletics and the larger university community, and I look forward to building upon the remarkable momentum that has transformed this institution into a national leader in athletics, academics and community impact."
Hofmann most recently spent three years as the Director of Athletics at Merrimack College. During his tenure at Merrimack, Hofmann completed a major renovation to Lawler Arena, increased fundraising by 27%, ticket sales by 243%, hockey attendance by 310%, had three teams win conference championships, seven teams qualify for NCAA Tournaments and raised the department’s grade point average to a 3.0, which was higher than that of the general student body. Under Hofmann’s leadership, Merrimack’s NCAA Division I hockey team qualified for the NCAA Tournament for the first time in school history, and achieved a No. 1 ranking in 2011.
Prior to Merrimack, Hofmann served as associate athletics director, external affairs at Niagara, where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan that resulted in a ten percent increase in annual fundraising and a 21% increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41% over a two-year period.
Hofmann also served as associate athletics director, external
relations at Lehigh University from 1998 to 2005. Prior to that
position, he served as assistant athletics director, communications
and marketing; and sports information director at Lehigh.
Hofmann has a master of arts in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also successfully completed the NACDA Sports Management Institute program and served as an adjunct professor of sports management at Merrimack College, Niagara University and DeSales College.
Hofmann and his wife Sue reside in Richmond.
ANDREW HARTLEY, ASSOCIATE ATHLETICS DIRECTOR FOR MAJOR
A native of Walworth, NY, Andrew Hartley graduated from SUNY Cortland in 1991 with a B.A. in Education with a minor in business & economics and a concentration in Sport Management. He continued his education receiving a masters degree in Sports Management from Virginia Tech in 1995, while being employed by the Virginia Tech Athletic Department.
Prior to coming to VCU in 1999, Hartley worked at the University of Maryland as the Assistant Director of Ticket Operations. He came to VCU as the Director of Ticket Operations and was involved in the opening of the Siegel Center and implemented the priority seating plan.
After five years managing the ticket office, he expanded his role and oversaw the annual fund for the Ram Athletic Fund and was actively involved in selling corporate sponsorships and the ticketing marketing plans for several VCU programs.
In his current role of Associate Athletic Director of Major Gifts, Hartley oversees all aspects of the development operation at VCU. He was instrumental in securing lead gifts for the $4 million club/suite projects for the Siegel Center as well as the $1.5 million basketball enhancement campaign. During his tenure with the Ram Athletic Fund, annual giving has risen from $600,000 to more than $2 million annually. In addition, membership in the Ram Athletic Fund has increased to over 3,000 members.
Hartley and his wife, Amy, live in Richmond’s Fan District with their two sons, Chase and Cole.
RUSSELL GRIMM, ASSISTANT ATHLETIC DIRECTOR FOR DEVELOPMENT
A native of Franklin, TN, Russell Grimm has been with the VCU Athletic Department since September 2013. Grimm graduated from the University of Tennessee in 2007 with a B.S. in Journalism and Electronic Media. Following his time in Knoxville, he moved back home to Middle Tennessee to pursue his Masters of Sport Administration from Belmont University in Nashville.
Grimm began his career in athletic development at the University Of Michigan Athletic Department, working as Development Associate for the “Victors Club.” At Michigan, Grimm was part of fundraising team responsible for the $226 million capital campaign for renovation and expansion of Michigan Stadium. During his time in Ann Arbor, Grimm provided integral support with annual and major gift giving, premium seating and suite sales for the 3,000 seat, 81 suite expansion of Michigan Stadium, as well as assisting with the coordination of donor benefits, database management, parking reallocation, gift renewals, gift processing, game-day operations, special events, booster activities, promotions and other duties for the $30 million annual fund, 17,500 donor operation.
In 2011, Grimm transitioned from Ann Arbor to Boston, Massachusetts, accepting a position as Assistant Director of Development for the Boston College Athletic Department. As a team member with the “Flynn Fund,” Boston College’s 4,500 donor, $20 million annual fundraising organization, Grimm focused primarily on oversight of the Donor-Based Seating program, responsible for over $6 million in annual revenue. In his time on Chestnut Hill, Grimm was also part of an athletics team responsible for portion of Boston College’s university-wide $1.5 billion Light the World capital campaign.
In his role at VCU, Grimm is responsible for securing new and existing donors to the Ram Athletic Fund for annual and major gifts. He is tasked with directly managing the Ram Athletic Annual Fund, including annual appeals, phone-a-thons, season ticket upgrades, new member acquisition, oversight of the donor benefit structure and the fulfillment of priority seating, parking, and special event fundraisers.
Additionally, he is working to implement a sport-specific fundraising program for all 15 varsity sports programs at VCU, serving as the RAF liaison for the Women’s Basketball, Volleyball, Men’s and Women’s Track & Cross Country programs.
Grimm and his fiancée, Erin, live in Richmond with their mini-dachshund, Jackson.
DANNY O'BRIEN, RAM ATHLETIC FUND ASSOCIATE
In December 2012 Daniel O'Brien joined the VCU Athletic department working for the Ram Athletic Fund. He was previously the Assistant Athletics Director for Business Operations and Facilities at Niagara University. At Niagara, O’Brien was responsible for the day-to-day business operations of the athletic department including: overseeing the individual budgets of the 17 Purple Eagle athletic teams, monitoring travel, equipment and recruiting expenses and serving as liaison with the university’s business office.
O’Brien spent 2008-09 as the Director of Basketball Operations for the Niagara Men’s Basketball team. The Purple Eagles finished the year with a 26-9 record and advanced to the National Invitational Tournament, where they received a first round home game.
A native of Washington, D.C. O’Brien graduated from Niagara University with a degree in Sports Management in 2008 where he was the head men’s basketball manager for four years.
ABBY BERGAKKER, DIRECTOR OF STEWARDSHIP, GIFT PROCESSING AND
A native of Grand Rapids, Mich., Abby Bergakker first came to VCU in 2011 as a graduate student in VCU's Center for Sports Leadership. While working on her graduate degree, she also worked in the athletic department as a graduate assistant with the ticket office. In this role, Bergakker managed the ticket office for Olympic sports and assisted with ticket office operations.
Bergakker completed her Masters of Education in Sports Leadership in 2012, and a few months later was hired into her new role as Director of Stewardship, Gift Processing and Special Events. In this new role, Bergakker is responsible for coordinating all gift processing and managing special events and donor relations for the athletic department. She works closely with the development staff to ensure that all Ram Athletic Fund needs are met.
Before coming to VCU, Bergakker attended Messiah College near Harrisburg, Pa. While there, she garnered several awards as a four-year starter for the softball team and helped lead the Falcons to the 2009 NCAA Division III Softball National Championship. Bergakker was founding of the Messiah College Sport Management Society, and served as secretary from 2008-10. She graduated from Messiah with a degree in Sports Management in 2010.