Glenn Hofmann brings over 20 years of collegiate athletics  experience into his first year as Executive Associate Athletic  Director for  External Relations at VCU.

Along with years of experience, he also brings a long relationship with  Director of Athletics Ed McLaughlin,  after working together for three years at Niagara University.

"I am grateful for the opportunity to re-connect with Ed McLaughlin and join his staff at VCU,” Hofmann  said. “There has never been a more  exciting time to be a part of VCU Athletics and the larger university  community, and I look forward to building upon the remarkable momentum that has transformed this  institution into a national leader in athletics, academics and community impact."

Hofmann most recently spent three years as the Director of Athletics at Merrimack College. During his tenure at Merrimack, Hofmann completed a major renovation to Lawler Arena, increased fundraising by 27 percent, ticket sales by 243 percent, hockey attendance by 310 percent, had  three teams win conference championships, seven teams qualify for NCAA Tournaments and raised the department’s grade point average to a 3.0, which was higher than that of the general student body.  Under Hofmann’s leadership, Merrimack’s NCAA Division I hockey team qualified for the NCAA Tournament for the first time in school history, and achieved a No. 1 ranking in 2011.

Prior to Merrimack, Hofmann served as associate athletics director, external affairs at Niagara, where he managed and mentored coaches, staff and students; generated new and increased revenue streams; and assisted in all facets of strategic planning, implementation, budgeting and personnel for their NCAA Division I program. A strong fundraiser, Hofmann developed and directed the athletic strategic fundraising plan that resulted in a ten percent increase in annual fundraising and a 21-percent increase in donors. Under Hofmann’s direction, the overall athletics department external revenue increased by 41% over a two-year period.

Hofmann also served as associate athletics director, external relations at Lehigh University from 1998 to 2005. Prior to that position, he served as assistant athletics director, communications and marketing; and sports information director at Lehigh.

Hofmann has a master of arts in sports management from East Stroudsburg University and a bachelor of arts in mass communications from St. Bonaventure University. He also successfully completed the NACDA Sports Management Institute program and served as an adjunct professor of sports management at Merrimack College, Niagara University and DeSales College.

Hofmann and his wife Sue reside in Richmond.

Regional Contact Areas: NY City, California, Boston, Philadelphia, Atlanta
Sports: Men's Tennis, Women's Tennis, Men's Golf, Men's Soccer

 EMAIL: ljbacon@vcu.edu
 PHONE: 804-828-1726

Orginally from Louisville, KY, Lionel Bacon joined the VCU Atheltics staff team in September of 2014.  Bacon graduated from VCU for both his undergraduate and graduate degrees, incluidng a Master's in Athletic Administration in 1994.  During Bacon's undergraduate years at VCU, he was a member of the VCU Men's Basketball team, including serving as co-captain in both his junior and senior seasons.  While completing his graduate degree, Bacon was a member of the VCU Athletic depertment staff team and served as Assistant Ticket Manager and Director ofAthletic Outreach.  Immediately following graduate school, Bacon began a 20 year career with the YMCA, which included roles in Richmond, Cleveland, Ohio, Houston, Texas, and most recently in South Hampton Roads, Virginia, where he served as District Vice President.

"It's unbelievable to have the opportunity to support student-athletes at such an incredible university, where I myself was a student-athlete.  Being able to give back to an athletic department that gave so much to me is exciting!"

In his role at VCU, Bacon is responsible for securing new and existing donors to the Ram Athletic Fund for annual and major gifts, and working closely with the Ram Athletic Fund Board.  He is also responsible for working with Men's and Women's Basketball, Men's and Women's Track and Field and Cross Country to implement sport specific fundraising programs as well as sport specific advisory boards.

Lionel, his wife Christy, and their sons, Landon and Leyton reside in Richmond. 

Regional Contact Areas: Chicago, Florida, Washington, D.C.
Sports: Men's Basketball, Women's Basketball, Men's Cross Country/Track & Field, Women's Cross Country/Track & Field


PHONE: 804-828-FUND

Regional Contact Areas: Charlotte, Raleigh-Durham, Norfolk, Virginia Beach
Sports: Baseball, Women's Soccer, Volleyball

 Email: bgdixon@vcu.edu
 Phone: 804-828-3863

Brittany Dixon joined the VCU Athletics Corporate Sponsorship team in June of 2014 as the Corporate Fulfillment Director.  In this role,  she was responsible for the organization and executuion of elements, contracts, and payments agreed upon by VCU Athletics and their corporate sponsors.

In July 2015, Brittany transitioned into the role of Special Events and Fulfillment Director where she manages all VCU Athletic Department special events.  She works closely with the development staff to ensure that each event is executed smoothly while providing an enjoyable experience for all the many supporters of VCU Athletics.

Prior to joining the VCU Athletic Department, Brittany spent six years working for a Richmond-area church, Commonwealth Chapel, where she handled communication, hospitality and event execution, as well as other administrative responsibilites.

A native Richmonder, Brittany is a 2009 Graduate of Virginia Commonwealth University, where she majored in Public Relations, receiving her Bachelor of Science.  Brittany and her husband, Josh, continue to reside in Richmond.

Daniel O’Brien joins the VCU athletic department from his position as Assistant Director of

Athletics for Business Operations and Facilities at Niagara University. At Niagara O’Brien was responsible

for the day-to-day business operations of the athletic department, including overseeing the individual

budgets of the 17 Purple Eagle athletic teams, monitoring travel, equipment and recruiting expenses,

and serving as liaison with the universities business office. O’Brien was the department’s liaison

with Nike regarding all team and department purchases. O’Brien oversaw the athletic department’s

university audit as well as the NCAA audit of agreed-upon business procedures. In his facilities role

O’Brien oversaw the daily operations and game setup of the Legendary “Taps” Gallagher Center and

Niagara Field. In his four years the athletic department the department experienced tremendous

success both on and off the field. The business department produced a surplus for three consecutive

years by balancing the athletic department’s budget years, and the department signed an all sport Nike

deal in the spring of 2010.


O’Brien was the 2010 CHA Men’s Hockey Tournament Director overseeing all business and team

operations of the event. In 2011, O’Brien oversaw all ï¬Ânancial aspects of the Buffalo/Niagara World

Junior Hockey Tournament for Niagara University. Niagara hosted 10 games which were all sold out

and were broadcast in over 30 countries. The third most watched game of the tournament was played

at Niagara between Russia and Sweden. Before arriving on the athletic department’s staff, O’Brien

spent the 2008-09 season as the Director of Basketball Operations for the Niagara men’s basketball

program. The team ï¬Ânished with an overall record of 26-9, 14-4 in the MAAC while advancing to the NIT

Tournament and hosting a home contest in the first round.


O’Brien graduated from Niagara University in 2008 with a bachelor of arts in Sport